NOW-fertility’s goal is to digitally transform the worldwide IVF industry

 “NOW-fertility has created a new digitally-enabled pathway which will revolutionise the fertility and assisted conception industry by making specialised clinical services more readily available to patients, individualising their care, providing support and information to take control of their treatment journey and reduce the elements that lead to stress.”

Professor Luciano G.Nardo, MD MRCOG
Consultant Gynaecologist
Subspecialist in Reproductive Medicine

Growing, global demand for IVF

Every year, circa 48 million couples worldwide are affected by infertility. On average, there are 2.5 million IVF cycles; Now-fertility expects demand for assisted conception treatments to continue to rise.

Our aim is to digitally transform the whole IVF treatment process, making NOW-fertility the go-to platform for individuals and couples who wish to have a baby.

Our vision

To become the leading worldwide, digital platform for assisted conception. We will provide the very best, personal, prompt, accessible – and successful, treatment, delivered in partnership with a wide range of carefully chosen, quality-controlled, centres of excellence

Next generation IVF and assisted conception

Global eco-system of centres of IVF excellence and satellite clinics

A digital, cloud-based platform to fully connect and manage the clinic and patient treatment journey

Virtual consultation options, and 24/7 patient support and advice

What makes us different?

NOW-fertility is being made possible via a ground-breaking collaboration between the Microsoft for Start-ups Program, system integration agencies and internal IT specialists.

Investment

NOW-fertility will go live in Spring 2022. If you are a potential investor, fill in your details below to receive more information and regular investor updates.

Press & Media

If you are a member of the press or broadcast media and would like to understand more about NOW-fertility, or to speak with Professor Nardo.

Careers

NOW-fertility offers a unique opportunity to work with an innovator in global fertility care. If you would like to know more, do get in touch. 

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New ways of working: NOW-fertility’s model

We will offer IVF cycles at the very best clinics worldwide, with no waiting times and with a personalised approach. Patients will be uniquely offered virtual, accessible, and affordable care, with guaranteed availability and support throughout. Clinics will benefit from geographical expansion, an additional volume of patients and increased productivity.

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Global Clinical Network

NOW-fertility will coordinate the whole treatment cycle and will only associate with the best providers worldwide, made up of licensed Centres of Excellence (with above national average fertility success rates) for assisted conception treatment and outstanding Satellite Clinics for diagnostic and monitoring investigations.  This infrastructure will make the fertility journey considerable quicker, whilst being more tailored, accessible and affordable for patients.

Unicorn NOW Platform

This bespoke and highly secure cloud-based platform is positioned to change the way the millions of people annually who want a baby experience fertility treatment.  We integrate Machine Learning data to prognosticate the best chances of success and use Artificial Intelligence to drive patient engagement.

Reduced timescales

One of the key problems with the current IVF service which NOW-fertility can resolve is the speed we can provide both advice, support and treatment.

Our research indicates we will be able to reduce the time commitment of a patient during the highly stressful period from initial contact to egg collection from 24-30 hours down to 8 hours.

REQUEST MORE INFORMATION

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