Latest from the
press & media
31 January 2025
Are you looking to join a forward-thinking and dynamic international fertility team? Are you passionate about delivering exceptional patient-centred successful fertility care?
NOW-fertility are seeking to appoint committed and compassionate individuals.
Leading fertility care enabler, NOW-fertility together with Dutch TV-programme,ย Dit is de Kwestieย are looking for couples who are planning to embark onย IVF treatment for gender selectionย to have a baby boy or a girl, for a unique upcoming episode on Dutch television. We aim to explore the information, considerations, emotions, and decisions surrounding this important topic.
31st October 2024
NOW-fertility Founder & President Luciano Nardo was pleased to be a guest speaker on Dubai Eye 103.8โs โAfternoons with Helen Farmerโ radio show this week. The discussion followed publication of a recent study showing that UAE now has one of the highest rates of secondary infertility in the world, with up to 1 in 6 couples struggling to conceive, and focused on factors which could be influencing this rate โ such as high stress levels, age, and environment โ as well as tests that can done to help those affected.
11th September 2024
ะะพะผะฟะฐะฝะธั NOW-fertility ัะฐะดะฐ ะพะฑััะฒะธัั ะพ ะฝะฐัะตะผ ัััะฐัะตะณะธัะตัะบะพะผ ะฟะฐััะฝะตัััะฒะต ั ะบะพะผะฟะฐะฝะธะตะน Delegata.ย Delegataย – ััะพ ะณะฐัะฐะฝัะธัย ะฟัะตะผะธะฐะปัะฝะพะณะพ ะผะตะดะธัะธะฝัะบะพะณะพ ะบะพะฝััะตัะถ-ัะตัะฒะธัะฐ ะฒ ะผะตะดะธัะธะฝัะบะพะผ ัััะธะทะผะต. ะั ัะฐะฑะพัะฐะตะผ ะฒ ะะะญ, ะะตะปะธะบะพะฑัะธัะฐะฝะธะธ, ะกะจะ, ะะทัะฐะธะปะต, ะ ะพััะธะธ, ะะฐะทะฐั ััะฐะฝะต, ะจะฒะตะนัะฐัะธะธ, ะะตัะผะฐะฝะธะธ ะธ ะะพะปะณะฐัะธะธ.
9th September 2024
NOW-fertility are pleased to announce a strategic partnership with Delegata, a premium health club and concierge service with presence in UAE, UK, Israel, Russia, Kazakhstan, Switzerland, Germany and Bulgaria. For over eight years Delegata have successfully collaborated with leading medical centres and experts in all specialities of medicine to offer their members, both Russian and English speaking, the highest quality medical care in the shortest possible time.ย
26th July 2024
NOW-fertility Founder & President Luciano Nardo spoke to Dubai Eye 103.8ย podcast on World IVF day.
Topics covered; IVF and when might it be indicated, how you can help prepare yourself for undergoing IVF, is there a role for homeopathy in fertility treatment and the importance of seeking the right investigations before embarking on IVF.
28th June 2024
NOW-fertility SA (first party) announces the end of its partnership with SAAS Healthcare Investment LLC (second party) with effect from 1st June 2024.
27th June 2024
NOW-fertility Founder & President Luciano Nardo recently spoke with Dr Wafaa Faysal, host ofย @medcare.podcast, on a series of fertility-related topics. In this final excerpt they discussย egg freezing.
18th June 2024
NOW-fertility Founder & President Luciano Nardo recently spoke with Dr Wafaa Faysal, host of @medcare.podcast, on a series of fertility-related topics. In this second excerpt they discuss the industry of fertility care.
13th June 2024
NOW-fertility Founder & President Luciano Nardo recently spoke with Dr Wafaa Faysal, host of @medcare.podcast, on a series of fertility-related topics. Here they discuss what is meant by fertility medicine?
15th March 2024
NOW-fertility are pleased to announce a partnership with EmbryoPort IVF courier services, who are dedicated to the safe transport of cryopreserved embryos and gametes worldwide. This is part of an ongoing commitment by NOW-fertility to provide comprehensive and personalised care for IVF patients.
Founded by a registered Clinical Embryologist, EmbryoPort provides a high quality service that gives patients the professionalism and reassurance they need.
19th December 2023
NOW-fertility has entered into a strategic partnership with IVF London, a renowned UK-based fertility clinic, to enhance worldwide access to IVF services. The collaboration aims to offer a seamless and personalised experience for couples and individuals seeking fertility treatments in the UK.
1st November 2023
NOW-fertility founder, Luciano Nardo, spoke to Alarabiya News about the decision to allow unmarried, non-Muslim couples to undergo IVF treatment following sweeping changes to fertility regulation in the UAE.
The latest changes mean that accessing treatment will be easier and less stressful, eliminating the need for some couples to take extended time off work, travel overseas and face additional unnecessary costs.
Mr Nardo also contributed to an article for Arabian Business on the same topic and can be accessed here.ย
31st October 2023
Subfertility and infertility are expressions that are sometimes used interchangeably when talking about fertility potential, but in fact they have differing definitions and require different clinical approaches.
NOW-fertility founder, Luciano Nardo, spoke to Gulf News in their recent podcast about the diagnoses in more detail and describes the recommended investigations and treatment options for each situation.ย
19th September 2023
NOW-fertility is pleased to announce a new partnership with the specialist life sciences team atย BSA Ahmad Bin Hezeem & Associates LLPย in Dubai, part of a regional law firm with 9 offices throughout the Middle East.
18th September 2023
NOW-fertility, in collaboration with IVF Support UAE, is set to host the first-ever ladiesโ egg-freezing night on 26 September, 6pm โ 9pm at Canary Club in JLT to drive awareness and conversation in a fun social setting.
If you would like to attend the event, please RSVP to: natasha@tishtash.com
Our Egg Freezing event was also covered in the following online publications:ย
18th August 2023
Since 2021 the law in the United Arab Emirates changed to allow women to freeze their eggs for both medical and social reasons, including single women wanting to freeze their eggs now for use in the future after they are married. NOW-fertility CEO and founder, Luciano Nardo, spoke to Arabian Business about the 2000% surge in women choosing to freeze their eggs at Dubai clinics.ย
10th August 2023
NOW-fertility is pleased to announce a new partnership with theย London Pregnancy Clinic, providing London-based patients with convenient access to ultrasound scans throughout their fertility treatment at our partner clinics in the UK and overseas.
27th July 2023
With Dubai fertility clinics seeing a surge in patient visits for infertility or low fertility issues, NOW-fertility CEO and founder, Luciano Nardo, spoke to Arabian Business about the lifestyle choices contributing to lower sperm counts in men and low ovarian reserves in women across the UAE.
19th June 2023
NOW-fertility are delighted to announce the implementation of a new collaboration with Mashreq, the leading financial institution in the UAE and MENA.
Mashreqโs Flash Cash will provide NOW-fertility patients resident in the UAE with an instant loan facility to fund their fertility care including treatment and medications.
8th June 2023
NOW-fertility is pleased to announce its membership of Fertility Network UKโs Corporate Partnership Programme, in addition to the existing partnerships withย IVF Support UAEย and the Greek-basedย Mitrotitaย patient organisation.
Fertility Network UKย is the leading patient-focused fertility charity within the UK, providing free and impartial support, advice, information and understanding for anyone affected by fertility issues.
24th April 2023
NOW-fertility are delighted to announce the launch of our innovative and bespoke interactive tool for assisting patients in finding the best fertility clinic for their needs.
Created in partnership with Italian-based developers K2 โFind My Fertility Clinicโ asks users to input information about themselves and the type of treatment that they are seeking, and will then search the database of NOW-fertility partner clinics worldwide to identify the most suitable options based on the individual criteria.
18th April 2023
NOW-fertility is pleased to announce a new partnership with Mitrotita, a large non-profit patient support organisation based in Greece.
Founded three years ago by economist Vicky Hantzakou after her own six year struggle with subfertility, the group began initially as a website and today has over 5000 members with new members welcomed on a daily basis. Mitrotita aspires to offer information and support to anyone affected by infertility, through live events, training sessions and support groups.
31st March 2023
NOW-fertility is delighted to announce the addition of Cairo-based Egyptian IVF Center to its global network of partner clinics.
Founded in 1986 by internationally renowned fertility specialists โ Professor Mohamed Aboulghar, Dr Ragaa Mansour and Professor Gamal Serour โ Egyptian IVF Center was the first medical facility in Egypt and the Middle East to offer fertility treatment. Today it is the oldest, largest and most experienced provider in Egypt with over 120 highly experienced fertility professionals.
21st March 2023
NOW-fertility is pleased to announce a new partnership with IVF Support UAE, a patient support organisation providing information on all topics fertility and assisted conception-related for women based within the United Arab Emirates.
17th February 2023
21st December 2022
NOW-fertility is delighted to partner with our first clinic in Africa with the addition ofย Polyclinique Les Jasmins, Tunisia, to our portfolio. Located close to the centre of Tunis and 10 minutes from the international airport, the clinic provides high quality, low cost IVF and is easily accessible from Europe as well as the African continent.
22th November 2022
10th November 2022
NOW-fertility are pleased to celebrate Novemberโs fertility awareness month by hosting an educational event โFertility Connected Care Ecosystemโ in collaboration with Notre Dame University-Iouaize, Lebanon.
9th November 2022
30th September 2022
In the latest publication of Fertility Road Magazine, Professor Luciano Nardo discussed the do’s and don’ts of embryo transfer, and how to best prepare for it.
26th August 2022
After two recent studies suggested that green tea can increase sperm concentration and motility, NOW-fertility consultant Nicolas Darazi was invited by Giddy, described as ‘The World’s Largest Sexual Health Platform’, to discuss the suggestions.
26th August 2022
The clinic, based in Ankara, Turkey, combines 20 years of experience and expertise with state-of-the-art technology โ completing more than 2,000 IVF cycles per year.
3rd August 2022
Centro HERA โ UMR Center, one of Italyโs premier fertility clinics, has joined NOW-fertilityโs growing portfolio of international partner clinics.
2nd August 2022
NOW-fertility is very happy to welcome ARTVIMED Krakow to the NOW-fertility portfolio ofย partner clinicsย โ the first in Poland.
1st August 2022
Experienced fertility nurse Anna Balchan has joined the NOW-fertility team, supporting patients undergoing assisted conception treatment cycles.ย
14th July 2022
NOW-fertility was featured in an article on the website Giddy, in which Professor Luciano Nardo discussed the difficulties many couples have conceiving for the second time after having no apparent issues getting pregnant first time around.ย
1st July 2022
NOW-fertilityย has welcomed Athens-basedย Hygeia IVF Embryogenesisย to its growing portfolio ofย centres of clinical excellence.ย
1st July 2022
In the latest publication of Fertility Road Magazine, Professor Luciano Nardo discussed the affect of age on both female and male fertility, and what impact this may have on IVF.
24th June 2022
NOW-fertility is pleased to announce the appointment of HealthPlus as its first partner clinic for NOW-fertility. The leading fertility clinic will be contributing to the far reaching provision of assisted conception treatment services to NOW-fertilityโs patients.
6th June 2022
NOW-fertility is pleased to announce the appointment of Anna Sofie Holst as Compliance Manager. Anna Sofie is a public health professional with a background in reproductive health research and has previously worked for WHO/Europe in digital health.
27th May 2022
NOW-fertility was featured on the website Giddy, which is described as ‘The World’s Largest Sexual Health Platform’, in an article covering the impact of mumps on sperm parameters and male infertility.
24th May 2022
NOW-fertility founder, Luciano Nardo, was invited by Baby Bloomberg to give his top 5 tips for single women considering sperm donation, discussing clinic selection, investigations, treatment options and more.
11th May 2022
NOW-fertility was this week featured in an article on the New York Post website which covered how diet, nutrition and health choices can impact your chances of getting pregnant.ย
22nd April 2022
NewsChain reports on Kourtney Kardashian’s struggles to get pregnant after she opened up about her experiences of IVF on a recent episode of The Kardashians. NOW-fertility founder, Luciano Nardo was invited to talk about the things you can do to boost your chances of conceiving, including reducing stress; and lifestyle choices.
19th April 2022
In professor Nardo’s latest column with The UK Newspaper, he discussed the continuing impact of technology on fertility treatment, increasing success rates and equality in healthcare.ย
6th April 2022
Maria Davies of LaingBuisson discusses the launch of our first services to patients and our backing by Microsoft for Startups.ย
6th April 2022
NOW-fertility is pleased to announce Dr Antoine Abu Musa joining the corporation as Chief Medical Officer.
30th March 2022
NOW-fertility.comย โ the new, ground-breaking digital fertility platform, is set to go live with the backing of cloud-based business incubatorย Microsoft for Startups.
21st March 2022
NOW-fertility is pleased to announce the appointment of Dr Nicolas Darazi as Medical Director for the Middle East Region.
16th March 2022
Ellie Cambridge from The Sun speaks to NOW-fertility founder, Professor Luciano Nardo about Kourtney Kardashian’s claims that IVF drugs sparked an early menopause.
10th March 2022
NOW-fertility founder, Professor Luciano Nardo speaks to The Sun about the 9 things both men and women can do in preparation for trying to start a family in the next 5 years.
18th February 2022
Femtech World talks to NOW-fertility’s new chief strategy officer, Andrew Coutts, about how our new service “will allow patients, wherever they may reside, access to the best clinicians and clinics available”.
15th February 2022
Femtech World discusses our new platform and how it will offer personalised consultancy to fertility patients via multi-lingual fertility physicians, nurses and counsellors.
15th February 2022
After Naomi Campbell introduced her daughter to the world in a new British Vogue cover story recently, NOW-fertility were asked by the Mail Online to discuss the chances of natural conception at 50.
14th February 2022
Vanessa Chalmers talks to NOW-fertility founder Luciano Nardo about the impact of age on fertility for both men and women, and what ages you need to be thinking about having a biological child.
2nd February 2022
NOW-fertility is pleased to announce the appointment of Andrew Coutts as Chief Strategy Officer.
27th January 2022
Lee Cavendish of LaingBuisson discusses our recent appointment of Chief Strategy Officer Andrew Coutts.
31st January 2022
In professor Nardo’s second column with The UK Newspaper, he discussed the importance of investigations and identifying any underlying issues before undergoing assisted conception.
27th January 2022
Technology Magazine featured NOW-fertility in a recent article covering the acceleration of digital healthcare and the vital role of Total Experience (TX) in helping provide superior care levels.
24th January 2022
NOW-fertility was featured on startups.co.uk as one of the best Healthtech business ideas for 2022. The article focused on medication, care apps, telemedicine and of course, fertility.ย
Mirror & Yahoo! Life - Vanishing Twin Syndrome articles
24th January 2022
Professor Nardo was asked to give his expert opinion on vanishing twin syndrome in articles for both the Mirror and Yahoo! Life UK.
21st January 2022
NOW-fertility founder, Professor Luciano Nardo speaks with Mother & Baby Magazine about male fertility, and shares his expertise about male fertility testing. He discusses what factors can affect male fertility, the tests available and when to seek professional help.
13th January 2022
Business Express featured NOW-fertility, describing our new platform as “ground-breaking” and talked to Professor Nardo about core principles of NOW-fertility and the benefits to both patients and fertility clinics.
13th January 2022
Professor Luciano Nardo talked to Pick Me Up! magazine about the dangers of women seeking out donors online as opposed to sperm donation from a traditional fertility clinic.ย
12th January 2022
The global wellness news platform WELLTODO covered NOW-fertility and the transformative shift to online fertility care through a blend of โalways onโ virtual support, combined with the physical care offered by IVF centres of clinical excellence.
6th January 2022
In NOW-fertility founder Professor Nardo’s opening column with the The UK Newspaper, he put together a simple checklist to help anyone considering assisted conception to understand what to look for in a clinic, plus how to prepare for their first consultation.
1st January 2022
We were invited to talk to Digital Bulletin about the tech trends to watch out for in 2022 and specifically providing a ‘total experience’ to our patients, clinics and platform users.
Maria Davies of LaingBuisson discusses how NOW-fertility is going to revolutionise fertility care pathways for patients across the UK and beyond.
29th October 2021
iNews.co.uk recently reported on the difficulty in accessing NHS funding for fertility treatment in England and they asked fertility expert and NOW-fertility founder, Professor Luciano Nardo to give his opinion and predictions for the future.
Ready to start your journey?
Our commitment is to make fertility care accessible, successful and stress free for patients.ย
If you are ready to start your journey, book a consultation with one of our experienced fertility consultants.
