NOW-fertility partners Microsoft for Start-Ups 
to transform fertility treatment delivery

NOW-fertility.com – the new, ground-breaking digital fertility platform, is set to go live with the backing of cloud-based business incubator Microsoft for Startups.

The partnership sees NOW-fertility revolutionising fertility treatment delivery with a digital IVF portal blending ‘always-on’ virtual consultancy and support with physical care from IVF centres of clinical excellence.

The global IVF market is growing rapidly, with a compound annual growth rate of 6.5%: Every year circa 48 million couples are affected by infertility with 2.5 million IVF cycles performed worldwide.

NOW-fertility’s platform draws on Machine Learning to prognosticate the best chances of success, and Artificial Intelligence to drive patient engagement, which together offer patients unprecedented, seamless access to state-of-the-art treatment.

Says Professor Luciano Nardo, NOW-fertility CEO & Founder: “We work with the Microsoft for Startups program to create a bespoke platform that we believe will benefit the fertility treatment sector in a variety of ways.”

“Our vision is to be the leading worldwide platform for fertility treatment; giving patients 24/7 access to exceptional quality, assisted conception care and support delivered in partnership with the best-performing clinics.”

“Additionally it will bring physicians and clinics the benefits of geographical expansion, delivery of personalised care, increased productivity and efficiency, knowledge-sharing and best practice,” says Professor Nardo, adding: “We look forward to working with colleagues and stakeholders to innovate the fertility industry by leveraging digital technology to make specialised clinical services more accessible to patients and reduce those elements that lead to stress and can ultimately impact the chances of having a baby.”

Adds Andrew Coutts, NOW-fertility’s Chief Strategy Officer: “The future of digital healthcare delivery is extremely bright and with the help of Microsoft, NOW-fertility is at the forefront of this movement, which will ultimately benefit both patients and the clinics working with NOW-fertility across the world.”

Whilst Vaclav Bilek, NOW-fertility Head Developer comments: “NOW-fertility is investing in the very best resources and solutions to lead the way in the fertility-tech transformation. Microsoft Azure fully meets the high standards we set and affords us the means to build the reliable and secure cloud-based platform.”

NOW-fertility expects demand for assisted conception treatments to continue to increase influenced by a range of factors, including better understanding of fertility problems, a trend towards late family planning, availability of clinics, new technologies and devices, cost-effectiveness, safety and increasing success rates.

For more information about NOW-fertility please visit https://now-fertility.com/

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Global Clinical Network

NOW-fertility will coordinate the whole treatment cycle and will only associate with the best providers worldwide, made up of licensed Centres of Excellence (with above national average fertility success rates) for assisted conception treatment and outstanding Satellite Clinics for diagnostic and monitoring investigations.  This infrastructure will make the fertility journey considerable quicker, whilst being more tailored, accessible and affordable for patients.

Unicorn NOW Platform

This bespoke and highly secure cloud-based platform is positioned to change the way the millions of people annually who want a baby experience fertility treatment.  We integrate Machine Learning data to prognosticate the best chances of success and use Artificial Intelligence to drive patient engagement.

Reduced timescales

One of the key problems with the current IVF service which NOW-fertility can resolve is the speed we can provide both advice, support and treatment.

Our research indicates we will be able to reduce the time commitment of a patient during the highly stressful period from initial contact to egg collection from 24-30 hours down to 8 hours.

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