Press Releases

Online fertility consultation service launched

Press Release – Online fertility consultation service launched

NOW-fertility.com – the new, ground-breaking digital fertility platform is poised to change the face of assisted conception with a digital IVF portal blending ‘always-on’ virtual consultancy and support, with physical care from IVF centres of clinical excellence and local satellite clinics for investigations, ultrasound scans and blood tests to minimise the stress and time needed …

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Dr Antoine Abu Musa appointed Chief Medical Officer for NOW-fertility

Dr Antoine Abu Musa appointed Chief Medical Officer for NOW-fertility

NOW-fertility is pleased to announce Dr Antoine Abu Musa joining the corporation as Chief Medical Officer. Dr Abu Musa is a well-respected expert in infertility and IVF with 30 years of clinical experience, and a former President of the Lebanese Society of Obstetrics and Gynaecology. He received his MD and specialty training from the American …

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NOW-fertility partners Microsoft for Start-Ups 
to transform fertility treatment delivery

NOW-fertility partners Microsoft for Startups to transform fertility treatment delivery

NOW-fertility.com – the new, ground-breaking digital fertility platform, is set to go live with the backing of cloud-based business incubator Microsoft for Startups. The partnership sees NOW-fertility revolutionising fertility treatment delivery with a digital IVF portal blending ‘always-on’ virtual consultancy and support with physical care from IVF centres of clinical excellence. The global IVF market …

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Andrew Coutts appointed Chief Strategy Officer for NOW-fertility

Andrew Coutts appointed Chief Strategy Officer for NOW-fertility

NOW-fertility is pleased to announce the appointment of Andrew Coutts as Chief Strategy Officer. Andrew brings to the organisation extensive experience in the fertility sector, having previously spent six years as Business Development Manager for Fertility Network UK, the largest fertility patient support network in the UK, amongst other relevant roles. Continuing his passion for …

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Dr Nicolas Darazi appointed Medical Director (Middle East Region) for NOW-fertility

Dr Nicolas Darazi appointed Medical Director (Middle East Region) for NOW-fertility

NOW-fertility is pleased to announce the appointment of Dr Nicolas Darazi as Medical Director for the Middle East Region. Dr Darazi is a Consultant Obstetrician and Gynaecologist and Subspecialist in Reproductive Medicine. He has vast experience in the assisted conception sector, completing his specialist training in a number of university hospitals across France before going …

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Global Clinical Network

NOW-fertility will coordinate the whole treatment cycle and will only associate with the best providers worldwide, made up of licensed Centres of Excellence (with above national average fertility success rates) for assisted conception treatment and outstanding Satellite Clinics for diagnostic and monitoring investigations.  This infrastructure will make the fertility journey considerable quicker, whilst being more tailored, accessible and affordable for patients.

Unicorn NOW Platform

This bespoke and highly secure cloud-based platform is positioned to change the way the millions of people annually who want a baby experience fertility treatment.  We integrate Machine Learning data to prognosticate the best chances of success and use Artificial Intelligence to drive patient engagement.

Reduced timescales

One of the key problems with the current IVF service which NOW-fertility can resolve is the speed we can provide both advice, support and treatment.

Our research indicates we will be able to reduce the time commitment of a patient during the highly stressful period from initial contact to egg collection from 24-30 hours down to 8 hours.

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