Hygeia IVF

Prestigious Greek IVF clinic joins NOW-fertility’s ground breaking 
digital fertility treatment platform

NOW-fertility has welcomed Athens-based Hygeia IVF Embryogenesis to its growing portfolio of centres of clinical excellence. A member of the largest health service group in Greece – Hellenic Healthcare Group, Hygeia IVF Embryogenesis is at the forefront of assisted conception services, helping families to give birth to more than 70,000 babies. It is also linked …

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HealthPlus - Jeddah

NOW-fertility celebrates appointment of first Centre of Excellence to enhance patient fertility journey

NOW-fertility is pleased to announce the appointment of HealthPlus as its first Centre of Excellence for NOW-fertility. The leading fertility clinic will be contributing to the far reaching provision of assisted conception treatment services to NOW-fertility’s patients. “Personalised care, easy access and choice of clinics remain at the core of what we do”, says NOW-fertility …

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Why to do an ultrasound scan at the beginning of the cycle?

Why to do an ultrasound scan at the beginning of the cycle?

Several years of experience as a fertility consultant have taught me that regarding IVF, it is for the patients’ benefit if treatment is individualized. IVF monitoring allows us to evaluate every stage of the IVF procedure, so that we can ensure treatment is going as planned. Monitoring begins even before the first stage of IVF, …

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Anna Sofie Holst appointed Compliance Manager for NOW-fertility

Anna Sofie Holst appointed Compliance Manager for NOW-fertility

NOW-fertility is pleased to announce the appointment of Anna Sofie Holst as Compliance Manager. Anna Sofie is a public health professional with a background in reproductive health research and has previously worked for WHO/Europe in digital health. She brings an extensive knowledge of health systems while having an eye for the experiences of users in …

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What is ovarian stimulation?

What is ovarian stimulation?

Depending on the particular indication for treatment, many IVF patients will undergo ovarian stimulation – a procedure which encourages greater egg production. During the natural menstrual cycle a single egg is released from a single follicle. Ovarian stimulation is conducted from the beginning of a menstrual cycle, using medications called gonadotrophins, which help the ovaries …

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Online fertility consultation service launched

Press Release – Online fertility consultation service launched

NOW-fertility.com – the new, ground-breaking digital fertility platform is poised to change the face of assisted conception with a digital IVF portal blending ‘always-on’ virtual consultancy and support, with physical care from IVF centres of clinical excellence and local satellite clinics for investigations, ultrasound scans and blood tests to minimise the stress and time needed …

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NOW-fertility launches its online fertility consultation service

NOW-fertility launches its online fertility consultation service

NOW-fertility’s online consultation service is now live.  If you are considering fertility treatment but are not sure if it’s for you, or have had unsuccessful treatment in the past, you can now speak directly to one of our experienced Patient Care Co-ordinators for free.  They will listen carefully to your individual case and fully explain …

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Global Clinical Network

NOW-fertility will coordinate the whole treatment cycle and will only associate with the best providers worldwide, made up of licensed Centres of Excellence (with above national average fertility success rates) for assisted conception treatment and outstanding Satellite Clinics for diagnostic and monitoring investigations.  This infrastructure will make the fertility journey considerable quicker, whilst being more tailored, accessible and affordable for patients.

Unicorn NOW Platform

This bespoke and highly secure cloud-based platform is positioned to change the way the millions of people annually who want a baby experience fertility treatment.  We integrate Machine Learning data to prognosticate the best chances of success and use Artificial Intelligence to drive patient engagement.

Reduced timescales

One of the key problems with the current IVF service which NOW-fertility can resolve is the speed we can provide both advice, support and treatment.

Our research indicates we will be able to reduce the time commitment of a patient during the highly stressful period from initial contact to egg collection from 24-30 hours down to 8 hours.

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