Latest from the
press & media

28th June 2024

NOW-fertility SA (first party) announces the end of its partnership with SAAS Healthcare Investment LLC (second party) with effect from 1st June 2024.

27th June 2024

NOW-fertility Founder & President Luciano Nardo recently spoke with Dr Wafaa Faysal, host of @medcare.podcast, on a series of fertility-related topics. In this final excerpt they discuss egg freezing.

18th June 2024

NOW-fertility Founder & President Luciano Nardo recently spoke with Dr Wafaa Faysal, host of @medcare.podcast, on a series of fertility-related topics. In this second excerpt they discuss the industry of fertility care.

13th June 2024

NOW-fertility Founder & President Luciano Nardo recently spoke with Dr Wafaa Faysal, host of @medcare.podcast, on a series of fertility-related topics. Here they discuss what is meant by fertility medicine?

15th March 2024

NOW-fertility are pleased to announce a partnership with EmbryoPort IVF courier services, who are dedicated to the safe transport of cryopreserved embryos and gametes worldwide. This is part of an ongoing commitment by NOW-fertility to provide comprehensive and personalised care for IVF patients.

Founded by a registered Clinical Embryologist, EmbryoPort provides a high quality service that gives patients the professionalism and reassurance they need.

19th December 2023

NOW-fertility has entered into a strategic partnership with IVF London, a renowned UK-based fertility clinic, to enhance worldwide access to IVF services. The collaboration aims to offer a seamless and personalised experience for couples and individuals seeking fertility treatments in the UK.

1st November 2023

NOW-fertility founder, Luciano Nardo, spoke to Alarabiya News about the decision to allow unmarried, non-Muslim couples to undergo IVF treatment following sweeping changes to fertility regulation in the UAE.

The latest changes mean that accessing treatment will be easier and less stressful, eliminating the need for some couples to take extended time off work, travel overseas and face additional unnecessary costs.

Mr Nardo also contributed to an article for Arabian Business on the same topic and can be accessed here

31st October 2023

Subfertility and infertility are expressions that are sometimes used interchangeably when talking about fertility potential, but in fact they have differing definitions and require different clinical approaches.

NOW-fertility founder, Luciano Nardo, spoke to Gulf News in their recent podcast about the diagnoses in more detail and describes the recommended investigations and treatment options for each situation. 

19th September 2023

NOW-fertility is pleased to announce a new partnership with the specialist life sciences team at BSA Ahmad Bin Hezeem & Associates LLP in Dubai, part of a regional law firm with 9 offices throughout the Middle East.

18th September 2023

NOW-fertility, in collaboration with IVF Support UAE, is set to host the first-ever ladies’ egg-freezing night on 26 September, 6pm – 9pm at Canary Club in JLT to drive awareness and conversation in a fun social setting.

If you would like to attend the event, please RSVP to: natasha@tishtash.com

Our Egg Freezing event was also covered in the following online publications: 

Time Out Dubai
The Ethicalist

18th August 2023

Since 2021 the law in the United Arab Emirates changed to allow women to freeze their eggs for both medical and social reasons, including single women wanting to freeze their eggs now for use in the future after they are married. NOW-fertility CEO and founder, Luciano Nardo, spoke to Arabian Business about the 2000% surge in women choosing to freeze their eggs at Dubai clinics. 

10th August 2023

NOW-fertility is pleased to announce a new partnership with the London Pregnancy Clinic, providing London-based patients with convenient access to ultrasound scans throughout their fertility treatment at our partner clinics in the UK and overseas.

27th July 2023

With Dubai fertility clinics seeing a surge in patient visits for infertility or low fertility issues, NOW-fertility CEO and founder, Luciano Nardo, spoke to Arabian Business about the lifestyle choices contributing to lower sperm counts in men and low ovarian reserves in women across the UAE.

19th June 2023

NOW-fertility are delighted to announce the implementation of a new collaboration with Mashreq, the leading financial institution in the UAE and MENA.

Mashreq’s Flash Cash will provide NOW-fertility patients resident in the UAE with an instant loan facility to fund their fertility care including treatment and medications.

8th June 2023

NOW-fertility is pleased to announce its membership of Fertility Network UK’s Corporate Partnership Programme, in addition to the existing partnerships with IVF Support UAE and the Greek-based Mitrotita patient organisation.

Fertility Network UK is the leading patient-focused fertility charity within the UK, providing free and impartial support, advice, information and understanding for anyone affected by fertility issues.

24th April 2023

NOW-fertility are delighted to announce the launch of our innovative and bespoke interactive tool for assisting patients in finding the best fertility clinic for their needs.

Created in partnership with Italian-based developers K2 ‘Find My Fertility Clinic’ asks users to input information about themselves and the type of treatment that they are seeking, and will then search the database of NOW-fertility partner clinics worldwide to identify the most suitable options based on the individual criteria.

18th April 2023

NOW-fertility is pleased to announce a new partnership with Mitrotita, a large non-profit patient support organisation based in Greece.

Founded three years ago by economist Vicky Hantzakou after her own six year struggle with subfertility, the group began initially as a website and today has over 5000 members with new members welcomed on a daily basis. Mitrotita aspires to offer information and support to anyone affected by infertility, through live events, training sessions and support groups.

31st March 2023

NOW-fertility is delighted to announce the addition of Cairo-based Egyptian IVF Center to its global network of partner clinics.

Founded in 1986 by internationally renowned fertility specialists – Professor Mohamed Aboulghar, Dr Ragaa Mansour and Professor Gamal Serour – Egyptian IVF Center was the first medical facility in Egypt and the Middle East to offer fertility treatment. Today it is the oldest, largest and most experienced provider in Egypt with over 120 highly experienced fertility professionals.

21st March 2023

NOW-fertility is pleased to announce a new partnership with IVF Support UAE, a patient support organisation providing information on all topics fertility and assisted conception-related for women based within the United Arab Emirates.

17th February 2023

NOW-fertility is delighted to partner with our first partner clinic in the United States with the addition of Pozitivf Fertility in San Antonio, Texas, to our portfolio. Opened in March 2022 by a team with combined experience of over 60 years in the field, Pozitivf represents a new approach to fertility care with a mission to simplify treatment and make it more accessible, at a lower cost than the average cost for comparable treatment at other licensed clinics within the US.

21st December 2022

NOW-fertility is delighted to partner with our first clinic in Africa with the addition of  Polyclinique Les Jasmins, Tunisia, to our portfolio. Located close to the centre of Tunis and 10 minutes from the international airport, the clinic provides high quality, low cost IVF and is easily accessible from Europe as well as the African continent.

22th November 2022

NOW-fertility are delighted to invite patients based in the UAE to an event showcasing fertility educational resources. Supported by Merck, Igenomix and IVF Support UAE, a group offering help to those with infertility, the meeting takes place on Friday 25th November from 10am – 4pm at the Movenpick Hotel Bur Dubai.

10th November 2022

NOW-fertility are pleased to celebrate November’s fertility awareness month by hosting an educational event ‘Fertility Connected Care Ecosystem’ in collaboration with Notre Dame University-Iouaize, Lebanon.

9th November 2022

NOW-fertility’s Professor Luciano Nardo joined Merck during the European Fertility Week to discuss infertility and what impact age can have on it. He also discussed the changes in fertility treatment over the years and his hopes for the future in the field of fertility.

30th September 2022

In the latest publication of Fertility Road Magazine, Professor Luciano Nardo discussed the do’s and don’ts of embryo transfer, and how to best prepare for it. 

26th August 2022

NOW-fertility is pleased to welcome fertility group Eugin Spain to its impressive and growing portfolio of partner clinics.
9th September 2022

After two recent studies suggested that green tea can increase sperm concentration and motility, NOW-fertility consultant Nicolas Darazi was invited by Giddy, described as ‘The World’s Largest Sexual Health Platform’, to discuss the suggestions.

26th August 2022

The clinic, based in Ankara, Turkey, combines 20 years of experience and expertise with state-of-the-art technology – completing more than 2,000 IVF cycles per year.

3rd August 2022

Centro HERA – UMR Center, one of Italy’s premier fertility clinics, has joined NOW-fertility’s growing portfolio of international partner clinics.

2nd August 2022

NOW-fertility is very happy to welcome ARTVIMED Krakow to the NOW-fertility portfolio of partner clinics – the first in Poland.

1st August 2022

Experienced fertility nurse Anna Balchan has joined the NOW-fertility team, supporting patients undergoing assisted conception treatment cycles. 

14th July 2022

NOW-fertility was featured in an article on the website Giddy, in which Professor Luciano Nardo discussed the difficulties many couples have conceiving for the second time after having no apparent issues getting pregnant first time around. 

1st July 2022

NOW-fertility has welcomed Athens-based Hygeia IVF Embryogenesis to its growing portfolio of centres of clinical excellence. 

1st July 2022

In the latest publication of Fertility Road Magazine, Professor Luciano Nardo discussed the affect of age on both female and male fertility, and what impact this may have on IVF.

24th June 2022

NOW-fertility is pleased to announce the appointment of HealthPlus as its first partner clinic for NOW-fertility. The leading fertility clinic will be contributing to the far reaching provision of assisted conception treatment services to NOW-fertility’s patients.

Anna Sofie Holst appointed Compliance Manager for NOW-fertility

6th June 2022

NOW-fertility is pleased to announce the appointment of Anna Sofie Holst as Compliance Manager. Anna Sofie is a public health professional with a background in reproductive health research and has previously worked for WHO/Europe in digital health.

27th May 2022

NOW-fertility was featured on the website Giddy, which is described as ‘The World’s Largest Sexual Health Platform’, in an article covering the impact of mumps on sperm parameters and male infertility.

Top 5 Tips On Sperm Donation By Choice As A Single Woman By NOW-fertility

24th May 2022

NOW-fertility founder, Luciano Nardo, was invited by Baby Bloomberg to give his top 5 tips for single women considering sperm donation, discussing clinic selection, investigations, treatment options and more.

Fertility expert shares what foods will help you get pregnant

11th May 2022

NOW-fertility was this week featured in an article on the New York Post website which covered how diet, nutrition and health choices can impact your chances of getting pregnant. 

As Kourtney Kardashian struggles to fall pregnant, are there any ways you can increase your chances?

22nd April 2022

NewsChain reports on Kourtney Kardashian’s struggles to get pregnant after she opened up about her experiences of IVF on a recent episode of The Kardashians. NOW-fertility founder, Luciano Nardo was invited to talk about the things you can do to boost your chances of conceiving, including reducing stress; and lifestyle choices.

Technology continues to transform fertility treatment

19th April 2022

In professor Nardo’s latest column with The UK Newspaper, he discussed the continuing impact of technology on fertility treatment, increasing success rates and equality in healthcare. 

Digital fertility platform opens to patients

6th April 2022

Maria Davies of LaingBuisson discusses the launch of our first services to patients and our backing by Microsoft for Startups. 

Dr Antoine Abu Musa appointed Chief Medical Officer for NOW-fertility

6th April 2022

NOW-fertility is pleased to announce Dr Antoine Abu Musa joining the corporation as Chief Medical Officer.

NOW-fertility partners Microsoft for Start-Ups 
to transform fertility treatment delivery

30th March 2022

NOW-fertility.com – the new, ground-breaking digital fertility platform, is set to go live with the backing of cloud-based business incubator Microsoft for Startups.

Dr Nicolas Darazi appointed Medical Director (Middle East Region) for NOW-fertility

21st March 2022

NOW-fertility is pleased to announce the appointment of Dr Nicolas Darazi as Medical Director for the Middle East Region.

The truth about IVF and the menopause after Kourtney Kardashian’s claims

16th March 2022

Ellie Cambridge from The Sun speaks to NOW-fertility founder, Professor Luciano Nardo about Kourtney Kardashian’s claims that IVF drugs sparked an early menopause.

I’m a fertility expert and these are the 9 things you should do NOW if you want kids in 5 years’ time

10th March 2022

NOW-fertility founder, Professor Luciano Nardo speaks to The Sun about the 9 things both men and women can do in preparation for trying to start a family in the next 5 years.

18th February 2022

Femtech World talks to NOW-fertility’s new chief strategy officer, Andrew Coutts, about how our new service “will allow patients, wherever they may reside, access to the best clinicians and clinics available”.

15th February 2022

Femtech World discusses our new platform and how it will offer personalised consultancy to fertility patients via multi-lingual fertility physicians, nurses and counsellors.

15th February 2022

After Naomi Campbell introduced her daughter to the world in a new British Vogue cover story recently, NOW-fertility were asked by the Mail Online to discuss the chances of natural conception at 50.

14th February 2022

Vanessa Chalmers talks to NOW-fertility founder Luciano Nardo about the impact of age on fertility for both men and women, and what ages you need to be thinking about having a biological child.

Andrew Coutts appointed Chief Strategy Officer for NOW-fertility

2nd February 2022

NOW-fertility is pleased to announce the appointment of Andrew Coutts as Chief Strategy Officer.

NOW-fertility announces new chief strategy officer

27th January 2022

Lee Cavendish of LaingBuisson discusses our recent appointment of Chief Strategy Officer Andrew Coutts.

Investigations are essential before embarking on IVF treatment

31st January 2022

In professor Nardo’s second column with The UK Newspaper, he discussed the importance of investigations and identifying any underlying issues before undergoing assisted conception.

Microsoft-backed start up shaking up IVF market

27th January 2022

Technology Magazine featured NOW-fertility in a recent article covering the acceleration of digital healthcare and the vital role of Total Experience (TX) in helping provide superior care levels.

Best Business Ideas for 2022: Healthtech

24th January 2022

NOW-fertility was featured on startups.co.uk as one of the best Healthtech business ideas for 2022. The article focused on medication, care apps, telemedicine and of course, fertility. 

Vanishing twin syndrome

Mirror & Yahoo! Life - Vanishing Twin Syndrome articles

24th January 2022

Professor Nardo was asked to give his expert opinion on vanishing twin syndrome in articles for both the Mirror and Yahoo! Life UK.

Male fertility tests: options and when to seek help

21st January 2022

NOW-fertility founder, Professor Luciano Nardo speaks with Mother & Baby Magazine about male fertility, and shares his expertise about male fertility testing. He discusses what factors can affect male fertility, the tests available and when to seek professional help.

Digital Fertility Platform to Shake up IVF Industry

13th January 2022

Business Express featured NOW-fertility, describing our new platform as “ground-breaking” and talked to Professor Nardo about core principles of NOW-fertility and the benefits to both patients and fertility clinics.

Online Babies

13th January 2022

Professor Luciano Nardo talked to Pick Me Up! magazine about the dangers of women seeking out donors online as opposed to sperm donation from a traditional fertility clinic. 

Meet The Pioneering Startups Reinventing Global Fertility Treatment

12th January 2022

The global wellness news platform WELLTODO covered NOW-fertility and the transformative shift to online fertility care through a blend of “always on” virtual support, combined with the physical care offered by IVF centres of clinical excellence.

How to choose a fertility clinic and what to ask at your first appointment

6th January 2022

In NOW-fertility founder Professor Nardo’s opening column with the The UK Newspaper, he put together a simple checklist to help anyone considering assisted conception to understand what to look for in a clinic, plus how to prepare for their first consultation.

The Technology Trends to Watch in 2022

1st January 2022

We were invited to talk to Digital Bulletin about the tech trends to watch out for in 2022 and specifically providing a ‘total experience’ to our patients, clinics and platform users.

Digital healthcare start-up to launch new fertility pathways
30th November 2021

Maria Davies of LaingBuisson discusses how NOW-fertility is going to revolutionise fertility care pathways for patients across the UK and beyond.

IVF: How NHS funding for fertility treatment is becoming harder to access in the UK

29th October 2021

iNews.co.uk recently reported on the difficulty in accessing NHS funding for fertility treatment in England and they asked fertility expert and NOW-fertility founder, Professor Luciano Nardo to give his opinion and predictions for the future.

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