Andrew Coutts appointed Chief Strategy Officer for NOW-fertility

Andrew Coutts appointed Chief Strategy Officer for NOW-fertility

NOW-fertility is pleased to announce the appointment of Andrew Coutts as Chief Strategy Officer.

Andrew brings to the organisation extensive experience in the fertility sector, having previously spent six years as Business Development Manager for Fertility Network UK, the largest fertility patient support network in the UK, amongst other relevant roles. Continuing his passion for the field he is currently undertaking a PhD in Male Experience of Fertility Treatment. Andrew also spent a number of years as a Marketing Consultant for a Premier League football club, promoting investor relations and representing the club at international events.

Within NOW-fertility, Andrew’s key responsibilities will include helping to grow and scale the operation nationally and internationally, identifying new opportunities for collaboration, being instrumental in the introduction of new services and leading on the recruitment of partners including Centres of Excellence and Satellite Clinics.

Andrew Coutts commented “I am extremely pleased to be joining NOW-fertility as we launch a pioneering new service which will transform and enhance the fertility patient’s experience. The service is truly global and will allow patients, wherever they may reside, access to the best clinicians and clinics available. It will also provide a great opportunity for treatment providers and support services to extend their reach and showcase their work to patients from different countries.”

Whilst Professor Luciano Nardo, CEO and Founder of NOW-fertility, commented ‘’I am delighted to welcome Andrew to the growing team as we prepare for the launch of NOW-fertility. He brings a wealth of experience within the patient support sector coupled with commercial expertise and a sound understanding of worldwide IVF markets, investment opportunities and cross border collaborations.’’

Launching in Spring 2022, NOW-fertility is a new digital platform set to deliver innovative care globally using a next-generation platform to offer a considerably faster and more personalised fertility journey for patients and a more efficient model for IVF clinics.

Please visit the following sites for more information:

https://www.now-fertility.com

https://www.linkedin.com/company/nowfertilitycare/

https://www.facebook.com/nowfertilitycare

https://instagram.com/nowfertilitycare

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Global Clinical Network

NOW-fertility will coordinate the whole treatment cycle and will only associate with the best providers worldwide, made up of licensed Centres of Excellence (with above national average fertility success rates) for assisted conception treatment and outstanding Satellite Clinics for diagnostic and monitoring investigations.  This infrastructure will make the fertility journey considerable quicker, whilst being more tailored, accessible and affordable for patients.

Unicorn NOW Platform

This bespoke and highly secure cloud-based platform is positioned to change the way the millions of people annually who want a baby experience fertility treatment.  We integrate Machine Learning data to prognosticate the best chances of success and use Artificial Intelligence to drive patient engagement.

Reduced timescales

One of the key problems with the current IVF service which NOW-fertility can resolve is the speed we can provide both advice, support and treatment.

Our research indicates we will be able to reduce the time commitment of a patient during the highly stressful period from initial contact to egg collection from 24-30 hours down to 8 hours.

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