Standby for the Artificial Intelligence revolution in fertility practice

Machine Learning and Artificial Intelligence (AI) are playing an ever-increasing role in healthcare diagnostics.

Recently the media has reported that an American clinic is using both technologies to achieve greater success by more accurately predicting which embryos created via IVF have a better chance of becoming babies. And it’s this kind of technology that is likely to have increasing influence across fertility practice around the world in the future

NOW-fertility believes that using AI to aid, but not replace, human decision making and implementation of clinical pathways in modern healthcare systems, will create better patient outcomes, more manageable physician workflows and greater efficiencies.

It will do this by creating a virtual fertility clinic which will gather large and diverse datasets of information from each case, which physicians can leverage to further inform their own experience and knowledge.

In the future we also expect to use it to create algorithms to help practitioners standardise some areas of healthcare and optimise the decision-making process.

When NOW-fertility launches its digital IVF services in Spring 2022, it will use the latest, state-of-the-art technologies to help patients and their fertility teams to make well-informed choices. It will integrate Machine Learning to prognosticate the best chances of success and use AI to help make the patient journey smoother and more engaging.

This will not only ensure we maximise the chances of a successful pregnancy, but importantly, also ensure every patient feels empowered and in control of their treatment cycle.

Contact us to find out more about how NOW-fertility is set to revolutionise fertility treatment.

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Global Clinical Network

NOW-fertility will coordinate the whole treatment cycle and will only associate with the best providers worldwide, made up of licensed Centres of Excellence (with above national average fertility success rates) for assisted conception treatment and outstanding Satellite Clinics for diagnostic and monitoring investigations.  This infrastructure will make the fertility journey considerable quicker, whilst being more tailored, accessible and affordable for patients.

Unicorn NOW Platform

This bespoke and highly secure cloud-based platform is positioned to change the way the millions of people annually who want a baby experience fertility treatment.  We integrate Machine Learning data to prognosticate the best chances of success and use Artificial Intelligence to drive patient engagement.

Reduced timescales

One of the key problems with the current IVF service which NOW-fertility can resolve is the speed we can provide both advice, support and treatment.

Our research indicates we will be able to reduce the time commitment of a patient during the highly stressful period from initial contact to egg collection from 24-30 hours down to 8 hours.

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