Technology

Digital IVF service to reduce stress

Digital IVF service to reduce stress

Encouraging expectant mothers to monitor their own health from home, alongside virtual consultations, is understood to help reduce stress – something that plays an important role during the IVF journey. Stress can certainly affect the decision making process and ability to continue with treatment. Emotional wellbeing and support are crucial, and anything that can reduce …

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Remote monitoring has major benefits

Remote monitoring has major benefits

Recent British Medical Journal (BMJ) research shows that online searches for digital health products rose by a significant 343% during lockdown. Alongside a surging interest in health apps, the pandemic has accelerated a shift to online consultations – including for fertility practices – with clinics seeing an increase in patients asking for virtual IVF consultations, …

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Technology to empower patient journeys

Technology to empower patient journeys

Digital healthcare has grown over the past few years – accelerated by the Covid-19 pandemic, to become a core feature of many clinical institutions’ mode of operation. However, it’s essential that physicians don’t lose sight of maintaining the human experience, something so important in providing patient reassurance and helping to overcome any ethical concerns. NOW-fertility …

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Standby for the Artificial Intelligence revolution in fertility practice

Standby for the Artificial Intelligence revolution in fertility practice

Machine Learning and Artificial Intelligence (AI) are playing an ever-increasing role in healthcare diagnostics. Recently the media has reported that an American clinic is using both technologies to achieve greater success by more accurately predicting which embryos created via IVF have a better chance of becoming babies. And it’s this kind of technology that is …

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Global Clinical Network

NOW-fertility will coordinate the whole treatment cycle and will only associate with the best providers worldwide, made up of licensed Centres of Excellence (with above national average fertility success rates) for assisted conception treatment and outstanding Satellite Clinics for diagnostic and monitoring investigations.  This infrastructure will make the fertility journey considerable quicker, whilst being more tailored, accessible and affordable for patients.

Unicorn NOW Platform

This bespoke and highly secure cloud-based platform is positioned to change the way the millions of people annually who want a baby experience fertility treatment.  We integrate Machine Learning data to prognosticate the best chances of success and use Artificial Intelligence to drive patient engagement.

Reduced timescales

One of the key problems with the current IVF service which NOW-fertility can resolve is the speed we can provide both advice, support and treatment.

Our research indicates we will be able to reduce the time commitment of a patient during the highly stressful period from initial contact to egg collection from 24-30 hours down to 8 hours.

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