NOW-fertility has welcomed Athens-based Hygeia IVF Embryogenesis to its growing portfolio of centres of clinical excellence. A member of the largest health service group in Greece – Hellenic Healthcare Group, Hygeia IVF Embryogenesis is at the forefront of assisted conception services, helping families to give birth to more than 70,000 babies. It is also linked to the largest chain of private hospitals in the country, offering access to specialised services and state-of-art equipment.
Hygeia IVF Embryogenesis offers a multitude of services, including IVF, male and female fertility, egg freezing, egg donation, psychological and counselling support, as well as surrogacy, all of which will contribute to NOW-fertility’s suite of always-on fertility services.
“Personalised care, easy access and choice of clinics remain at the core of what we do”, says NOW-fertility Founder and CEO Professor Luciano Nardo. “Joining forces with Hygeia IVF Embryogenesis exemplifies our goal to provide patients with treatments at the very best fertility clinics no matter where they are based in the world.”
According to Dr. Ioannis Zervomanolakis, CEO of Hygeia IVF Embryogenesis: “Greece is regarded as one of the top destinations for fertility treatment in Europe due to the experienced medical and embryology staff, its modern facilities which allows state of the art fertility treatment at affordable costs. All of our fertility doctors and embryologists have extensive experience including work placements at leading fertility clinics in the UK, Germany and Belgium. As a result, we welcome many foreign couples from all over the world and offer our services in modern premises of the highest standards, infused with a unique interior design of aesthetic harmony. It is also worth noting that the Greek legal framework is considered one of the most liberal in Europe, therefore IVF and ICSI treatment, egg and sperm donation, surrogacy, social oocyte freezing and fertility treatments of single women and unmarried couples are available until the women’s age of 54 years old.”
He adds “Our Embryology Lab uses cutting-edge technology, such as LifeAire air purification, Embryoscope time-lapse system, RI-Witness witnessing system, the Log & Guard lab condition monitoring system, the IVFVision.ai artificial intelligence system and a cryopreservation bank. This high-end equipment explains our high quality standards as well as a success rate of over 60% in specific patients’ groups.”
NOW-fertility’s is an online platform offering digital fertility consultancy. It is run by a dedicated team of multi-lingual fertility physicians, nurses, counsellors, and advisors offering 24/7 personalised and supportive consultancy and care throughout a patient’s fertility journey. It matches fertility patients with the very best-performing IVF clinics based on their location and therapeutic needs and requirements. Investigations, ultrasound scans and blood tests are conducted close to the patient’s home by an approved satellite clinic.
This blend of ‘always on’ virtual consultancy and support, with the physical care offered by IVF centres of clinical excellence, such as Hygeia IVF Embryogenesis, give patients unprecedented, seamless access to state-of-the-art treatment.
Antoine Abu Musa, MD, PhD, and Chief Medical Officer of NOW-fertility says: “The partnership between Hygeia Clinic and NOW-fertility will prove to be beneficial opportunity for both organisations to grow and provide fertility patients with outstanding treatment and care: “Hygeia is one of the busiest IVF clinics in Greece, with an outstanding reputation for excellence with its expert team providing high quality services to patients. At the same time, NOW-fertility, through its unique digital platform, and dedicated team of multi-lingual fertility experts, provides patients with 24/7, personalised and supportive care throughout their fertility journey.”
“Through this partnership we will work together to meet the needs of our patients and achieve our mutual goals: enhance accessibility to fertility services, reduce stress levels in fertility patients, and make fertility treatment more successful.”
“The partnership represents another significant step for NOW-fertility,” concludes Andrew Coutts, Chief Strategy Officer of NOW-fertility. “We are steadily building our portfolio of connected partner clinics that will collaborate to assist patient to access the most effective IVF treatment using NOW-fertility’s ‘always on’, virtual platform.”
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