Patient Services​

Rita Maroun

Rita Maroun

Relationship Manager l Patient Services Assistant

Rita has over 25 years of experience as an administrative/executive level assistant. 

Her strengths include relationship building and organisation, and she also has the ability to anticipate needs with minimal oversight. 

Rita enjoys being part of a team whilst taking the lead when needed. With a degree in translation and executive secretary, in addition to a varied professional background, she brings to NOW-fertility a positive attitude and tireless drive to encourage others to work hard and achieve success.

Michela Colasanti​

Michela Colasanti

Fertility Care Coordinator

Michela graduated in International Political Science with a specialisation in International Relations and Communication at the University of Perugia. She started working in the fertility field in Barcelona in 2015 as International Patient and Medical Assistant at two of the most prestigious fertility clinics in Barcelona. She has previously worked for The European Fertility Society as Country Manager for Spain, and also as an Online Webinar expert, organising and hosting several webinars with top fertility experts in Spain and Italy. She has a background in International Relations and Women Studies, and almost 10 years of experience as a Team Leader in UNWOMEN, the United Nations Agency for Women and for several International Organizations across the world in projects regarding reproductive health, women and human rights.
Sarah Day

Sarah Day

Fertility Care Coordinator

Sarah is a highly experienced Senior IVF/Fertility Patient Services Manager with exceptional PA, administration and organisational skills. She is a flexible and confident team member who has a real passion and desire to help the fertility community.

She has 12 years’ previous experience of working in a busy IVF Clinic and over the years has helped and supported over 3,000 couples on their fertility journey.

 She feels very honoured to be able to help patients from their very first phone call right through to embryo transfer. Supporting patients during the start of their fertility journey is a real privilege and Sarah is very proud to be part of their experience.

Laura Gori

Laura Gori

Fertility Care Coordinator

Laura has 10 years experience working in administration and patient care and has worked in one of the most prestigious fertility clinics in London, following patients from the first steps and guiding them throughout the treatments and services with care and technical knowledge.

She has strong communication and problem solving skills to always deliver the best experience possible from the first fertility checks to IVF, treatments with donor gametes, egg freezing and more.

She is very passionate about building the best possible relationships with the patients to make their journey as stress free as possible.

Oleg Kucherenko​

Oleg Kucherenko

Fertility Care Coordinator

Oleg has 28 years of experience working in Healthcare International Marketing – mostly in Human Reproduction, Genetics & Women’s health.

He has worked for leading IVF Clinics in Ukraine and helped patients from different countries to have healthy children.

Working as a patient coordinator he was engaged in various fertility programs such as IVF, Egg & Sperm Donation, Surrogacy, and cryopreservation.

He also studies the social, psychological, and legal aspects of Assisted Reproductive Technologies and applies all his professional skills and knowledge to the successful treatment of patients.

Book a consultation to begin your journey

Our commitment is to make fertility care accessible, successful and stress free for patients.

If you are ready to start your journey, book a consultation with one of our experienced fertility consultants.

Scroll to Top