Join NOW-fertility
Patient Engagement Manager
Reports to:
Chief Strategy Officer
Overview
To be responsible for coordinating the online promotion of NOW-fertility and developing relationships with patients, partners and associated bodies via the use of social media across all the countries in which the company is active. To be part of a global multidisciplinary team embracing technology solutions and innovative measures to offer an unparalleled experience for patients.
Key Responsibilities
To work with the Chief Strategy Manager to plan, implement and monitor Social Media strategy in order to increase brand awareness, improve marketing efforts, increase patient engagement and ultimately revenue
To build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
To generate, edit, publish and share regular content (original text, images, video or HTML) that builds meaningful connections and encourages patients to engage
To set up and optimize company pages within each platform, and potentially, within each country, to increase the visibility of company’s social content
To create editorial calendars
To continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
To collaborate with stakeholders within NOW-fertility as well as external to help promote the work of the organisation and its partnership networks
Person Specification
Qualifications & experience
Previous experience in healthcare, fertility, women’s health or pharmaceuticals
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Fluency in English and one additional language
Qualification in Communications, Marketing, Business, New Media or Public Relations
Personal Qualities
Strong commitment to personalised and innovative patient care
Excellent organisational skills
Excellent written and verbal communication skills
Team player, dynamic and flexible
Job details
Full time hours
Remote working
Salary based on experience
Apply Online
To apply for this position please send a current CV to Andrew Coutts, Chief Strategy Officer, at andrewcoutts@now-fertility.com or complete the form below:
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If you are ready to start your journey, book a consultation with one of our experienced fertility consultants.
