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NOW-fertility partners with a leading Italian fertility clinic as it continues to expand

Centro HERA – UMR Center

Centro HERA – UMR Center, one of Italy’s premier fertility clinics, has joined NOW-fertility’s growing portfolio of international partner clinics.

The clinic, which is based in Sicily, conducts more than 1,500 IVF procedures each year. Launching in 1995, it now has three operating theatres, five laboratories and eight consultation rooms served by an expert team of gynaecologists, andrologists, embryologists, biologists, geneticists and psychologists.

In 2000 Centro HERA was the first in Italy to preform pre-implantation genetic testing (PGT) for beta thalassemia. Since then it has continued to invest in its technology and services, including time-lapse embryo culture to allow constant, non-invasive monitoring of embryo viability, and next-generation PGT for genetic diseases and chromosomal abnormalities.

Commenting on the new partnership, Centro HERA’s Sandrine Chamayou says: “Every day, millions of infertile couples, and couples at risk of the transmission of genetic disease, are looking for a solution to become the parents of a healthy child. NOW-fertility is a powerful digital platform that helps every couple to find an effective solution, guiding them to the fertility centre that best suits their needs and supporting them in each step of the clinical preparation. The Centro HERA-UMR Center is proud to be part of a network of the best clinics in the world, so that every couple can realise the right to create a family with children“.

And NOW-fertility’s Chief Medical Officer Antoine Abu Musa added: “The partnership between Centro HERA and NOW-fertility comes at a time when our partner clinics network is expanding. It is an honour to be working with a well reputed, state-of-the-art IVF centre in Italy. We share a common vision to enhance accessibility to fertility services, reduce stress levels in fertility patients, and make fertility treatment more successful. NOW-fertility offers a unique digital platform and dedicated team of multilingual fertility experts, providing patients with personalised and supportive, 24/7 care throughout their fertility journey. Having our patients completing their fertility treatment journey at Centro HERA will ensure they are provided with excellent care and the best chance of pregnancy.”

NOW-fertility is a next generation IVF service set to deliver innovative care globally, offering a considerably faster and more personalised assisted conception journey for patients, and a more efficient model for IVF centres.

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