Patient Services
Rita Maroun
Relationship & Patient Services Manager
Rita has over 25 years of experience as an administrative/executive level assistant.
Her strengths include relationship building and organisation, and she also has the ability to anticipate needs with minimal oversight.
Rita enjoys being part of a team whilst taking the lead when needed. With a degree in translation and executive secretary, in addition to a varied professional background, she brings to NOW-fertility a positive attitude and tireless drive to encourage others to work hard and achieve success.
Lida Allel
Fertility Care Coordinator Head MENA Region
Lida is a dedicated healthcare professional with over 12 years of experience.
She is responsible for leading and coordinating patient care services while ensuring a seamless and supportive experience for fertility patients across the region. With a strong background in Microbiology and more than 6 years in the IVF field, she brings a unique combination of clinical expertise and compassionate patient care.
Before stepping into her current leadership role, Lida worked as an IVF Counsellor, Patient Educator, and Senior IVF Laboratory Administrator. Her broad experience across patient interaction and laboratory operations gives her deep insight into every step of the fertility journey. She is known for her clear communication, attention to detail, and unwavering commitment to supporting patients throughout their treatment.
Ready to start your journey?
Our commitment is to make fertility care accessible, successful and stress free for patients.
If you are ready to start your journey, book a consultation with one of our experienced fertility consultants.
