Patient Services​
Elena Mora
Patient Services Manager
Elena is a nurse and midwife with international experience in clinical care, case management and healthcare leadership across Spain, the United Kingdom and the United States.
After qualifying as a nurse in Spain, she trained and worked as a midwife in the UK. Her career also includes maternal and child health programmes in Iowa, USA, and healthcare management within the international health insurance sector, where she led international teams of nurses and patient services professionals. Her responsibilities encompassed care coordination, team development, service improvement and enhancing the patient experience.
As Patient Services Manager at NOW-fertility, Elena brings together her clinical background and experience in healthcare management.
Fluent in Spanish and English, Elena has a longstanding commitment to women’s health and to supporting individuals and couples through important healthcare decisions. Her approach combines personalised communication, cultural sensitivity and respect for each patient’s needs, helping them feel informed, listened to and supported.
Lida Allel
Fertility Care Coordinator Head MENA Region
Fluent in Arabic, English and French, Lida is a dedicated healthcare professional with over 12 years of experience.
She is responsible for leading and coordinating patient care services while ensuring a seamless and supportive experience for fertility patients across the region. With a strong background in Microbiology and more than 6 years in the IVF field, she brings a unique combination of clinical expertise and compassionate patient care.
Before stepping into her current leadership role, Lida worked as an IVF Counsellor, Patient Educator, and Senior IVF Laboratory Administrator. Her broad experience across patient interaction and laboratory operations gives her deep insight into every step of the fertility journey. She is known for her clear communication, attention to detail, and unwavering commitment to supporting patients throughout their treatment.
Virginia Mancini
Fertility Care Coordinator
Virginia is a multilingual healthcare professional who brings international experience in patient care along with a strong focus on reproductive medicine.
She has supported many patients from diverse cultural backgrounds, guiding them with empathy and clarity throughout their treatment journeys, and strengthening her ability to provide guidance and patient education. Fluent in Italian, English and Spanish, Virginia brings a global perspective and deep intercultural understanding to her work.
Anna Nucci
Fertility Care Coordinator
Fluent in Italian, Spanish, German and English, Anna is a healthcare professional with five years of clinical experience gained in both Italy and Germany.
Throughout her career, Anna has worked within multidisciplinary teams in busy hospital settings, supporting women and their families during some of the most important moments of their lives.
Her international experience has strengthened her adaptability, communication skills, and ability to work effectively in multicultural environments. Alongside her clinical practice, Anna has completed additional training in pelvic health, sexual health, and women’s wellbeing. She has also been involved in sexual health education initiatives, reflecting her commitment to promoting women’s health through both clinical care and patient education.
Anna is delighted to join the NOW-fertility team and to contribute her clinical experience, professionalism, and compassionate approach to patient care.
Riya Patel
Treatment Support Lead
Riya is a dedicated fertility nurse with a passion for supporting individuals and couples on their journey to parenthood. Experienced in reproductive health and assisted conception, she provides compassionate, patient-centred care, guiding patients through each stage of treatment with empathy, clarity, and professionalism.
Fluent in English, Gujarati and Hindu, Riya is committed to creating a supportive environment where patients feel informed, reassured, and empowered.