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Encouraging expectant mothers to monitor their own health from home, alongside virtual consultations, is understood to help reduce stress – something that plays an important role during the IVF journey. Stress can certainly affect the decision making process and ability to continue with treatment. Emotional wellbeing and support are crucial, and anything that can reduce

Recent British Medical Journal (BMJ) research shows that online searches for digital health products rose by a significant 343% during lockdown. Alongside a surging interest in health apps, the pandemic has accelerated a shift to online consultations – including for fertility practices – with clinics seeing an increase in patients asking for virtual IVF consultations,

Digital healthcare has grown over the past few years – accelerated by the Covid-19 pandemic, to become a core feature of many clinical institutions’ mode of operation. However, it’s essential that physicians don’t lose sight of maintaining the human experience, something so important in providing patient reassurance and helping to overcome any ethical concerns. NOW-fertility

Machine Learning and Artificial Intelligence (AI) are playing an ever-increasing role in healthcare diagnostics. Recently the media has reported that an American clinic is using both technologies to achieve greater success by more accurately predicting which embryos created via IVF have a better chance of becoming babies. And it’s this kind of technology that is