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NOW-fertility

Digital IVF service to reduce stress

Digital IVF service to reduce stress

Encouraging expectant mothers to monitor their own health from home, alongside virtual consultations, is understood to help reduce stress – something that plays an important role during the IVF journey. Stress can certainly affect the decision making process and ability to continue with treatment. Emotional wellbeing and support are crucial, and anything that can reduce […]

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Technology to empower patient journeys

Technology to empower patient journeys

Digital healthcare has grown over the past few years – accelerated by the Covid-19 pandemic, to become a core feature of many clinical institutions’ mode of operation. However, it’s essential that physicians don’t lose sight of maintaining the human experience, something so important in providing patient reassurance and helping to overcome any ethical concerns. NOW-fertility

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Standby for the Artificial Intelligence revolution in fertility practice

Standby for the Artificial Intelligence revolution in fertility practice

Machine Learning and Artificial Intelligence (AI) are playing an ever-increasing role in healthcare diagnostics. Recently the media has reported that an American clinic is using both technologies to achieve greater success by more accurately predicting which embryos created via IVF have a better chance of becoming babies. And it’s this kind of technology that is

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